Press Releases

Laurent-Perrier Launches Luxurious Gift Sets Nationwide
Also available on-premise: Innovative Champagne Cradle

October 2009

2009 Brut L-P Holiday Gift Sets

Tours-sur-Marne — Laurent-Perrier Champagne is pleased to present its 2009 holiday gift sets for its signature style Champagne, Brut L-P.

For consumers expecting quality products at an unbeatable value, the Laurent-Perrier Holiday gift set is offered nationwide for $45.00. Two half bottles of Brut L-P make a perfect holiday gift for bosses, friends and neighbors alike.

An additional gift set is also available for $45.00 at retailers nationwide. It contains a 750ml bottle of Laurent-Perrier Brut L-P as well as two Laurent-Perrier Champagne glasses — perfect for toasting on New Year’s Eve.

“The House of Laurent-Perrier and the Nonancourt family are firm believers in ‘l’art de vivre’ and that life should be enjoyed. These innovative, accessible gift items exemplify this motto”, says Bertrand de Fleurian, President of Laurent-Perrier U.S.

Laurent-Perrier Aiguière

Also available exclusively at select restaurants nationwide is an innovative pouring device, the Laurent-Perrier Aiguière, which takes its origin in Grand Siècle roots in 17th century Versailles, when the “aiguière” was a very popular table wear. Handmade and developed by Laurent-Perrier, the Aiguière is a serving presenter and cooling system in one, replacing the conventional ice bucket. It was exclusively created for Grand Siècle, due to the unique shape of the bottle, and keeps the bottle at an ideal serving temperature for about one hour.

Availability

The gift sets are available at retailers nationwide, including Morrell’s in New York, Fox & Obel in Chicago, Wally’s in Los Angeles and Beltramo’s in San Francisco.

The Laurent-Perrier Aiguière is featured in high-end restaurants nationwide, including Charlie Trotter, Moto, and the Four Seasons in Chicago, the Mandarin Oriental in Miami, Le Cirque in New York and Jardinière and Bubble Lounge in San Francisco.

For a full list of accounts and to find the nearest retailer near you, please contact Celine Cabrera-Menique at marketing@laurentperrierus.com.

About Laurent-Perrier Champagne

Founded in 1812, Laurent-Perrier has grown to become the largest family-run Champagne house, and one of the world’s most esteemed. The House of Laurent-Perrier is located in Tours-sur-Marne in Champagne, France, and offers a wide range of fine Champagnes to suit all palates and occasions, including Brut L-P, Cuvée Rosé Brut, Ultra Brut, Demi-Sec, Brut Millésimé 1996, 1997 and 1999, Alexandra Rosé, Kosher Brut, and Kosher Rosé.