Press Releases

La Vie en Rosé for 2004 Oscars®
Champagne Laurent-Perrier will be the only Champagne in the Academy of Motion Picture Arts and Sciences® gift baskets and served at the Governors Ball.

February 23, 2004

San Francisco, CA - How will this year's Academy Awards® show guests celebrate? With Champagne, of course!

Champagne Laurent-Perrier Brut en Magnum (1.5 liter bottles) will be, for the eighth year in a row, the exclusive Champagne featured at Annual Academy Awards® Governors Ball following the ceremony - an event attended by over 1,600 guests, including Oscar® winners, nominees, presenters and performers.

Additionally, Laurent-Perrier's vintage prestige cuvée rosé Champagne, Alexandra Rosé, will be the only Champagne featured in the official Academy Awards presenter gift baskets.

About Alexandra Rosé:

Alexandra Rosé is the rarest and most precious wine produced by Laurent-Perrier, made in extremely limited quantities and only from the very best vintages. It is deep salmon pink in color and has an enticing bouquet of zesty orange peel and preserved berries. The 1997 is only the fourth bottling of this exclusive and extraordinary Champagne, which was originally created as a surprise wedding gift for Alexandra, the eldest daughter of Laurent-Perrier's owner Bernard de Nonancourt. A bottle of Alexandra Rosé retails for approximately $100.00.

About Brut L-P:

Laurent-Perrier Brut L-P is epitomizes the Laurent-Perrier style - crisp, fresh and elegant. Chardonnay is the dominant grape variety and its proportion is double the average for non-vintage Champagne. At least 10-20% of the blend is comprised of reserve wines ensuring consistency year after year. A bottle of Laurent-Perrier Brut L-P en Magnum retails for approximately $60.00 and a regular 750 ml bottle is offered at about $30.00.

About Laurent-Perrier Champagne

Founded in 1812, Laurent-Perrier has grown to become the largest family-run Champagne house, and one of the most esteemed. The House of Laurent-Perrier offers a wide range of fine Champagnes, including Brut L-P, Cuvée Rosé Brut, Ultra Brut, Demi-Sec, Brut Millésimé 1999, Grand Siècle Alexandra Rosé, Kosher Brut, and Kosher Rosé.